What the Olympics Means for Long Beach CRE: Highlights from Councilmember Duggan’s Town Hall
Councilmember Kristina Duggan recently led an engaging town hall in Long Beach, where the community got a firsthand look at how the city is gearing up for the 2028 Olympic and Paralympic Games.
Featuring a dynamic presentation from the City Manager’s Office, the event gave commercial real estate professionals a clear picture of what to expect and how to plan for the largest global event ever hosted in the region.
What You Need to Know
The Long Beach City Manager’s Office delivered a comprehensive presentation outlining what to expect from the upcoming Olympic and Paralympic Games.
- Over 5 million visitors over 28 days
- 1 million+ hotel room nights contracted
- It will be like having 7 super bowls per day for 16 days straight. Then 2 super bowls per day for 12 straight days.
- 30+ competition venues across Southern California with 12-15 million ticketed fans.
- 11 Olympic and at least 4 Paralympic sports in Long Beach, including beach volleyball, water polo, rowing, handball, and sailing.
Long Beach has a strong Olympic history, hosting events in 1932 and 1984. The 2028 Games will build on that legacy with a focus on equity, safety, and lasting community benefits.
The City has worked to align the 2028 Games with existing city priorities. For example, the 2030 Strategic Vision and Elevate ’28 Infrastructure Plan.
For key milestones, please reference the City Manager’s Office presentation provided at the Town Hall here.
How It Impacts You
As a commercial real estate professional, it’s important to start preparing now.
More Demand for Services: With millions visiting and many hotel stays booked, properties may see higher need for short-term leasing, maintenance, and security.
Infrastructure Changes: Improvements near Olympic sites may affect access and timing. Keep up with roadwork, permits, and safety rules.
Event Opportunities: The city will host “Festival Sites” and watch parties in neighborhoods. Nearby properties could join in or see more foot traffic—so plan ahead for security and staffing.
Long-Term Impact: The Games will spotlight Long Beach’s businesses and culture. Think about how your building or business can take part and benefit.
CRE Partnerships: The City is planning signage and routes to guide visitors to local business corridors, helping drive foot traffic to key commercial areas.
Following discussions with our BOMA/GLA advocacy team, city staff has expressed interest in partnering with commercial real estate stakeholders.
Potential opportunities include hosting hospitality hubs, watch areas, or providing parking for visitors.
The city is also committed to keeping the community safe, including ensuring safe commutes to work.
Stay Connected
Stay connected with BOMA on the Frontline for updates on the Olympics and please feel free to visit Long Beach’s dedicated LA28 Games website here for updates as well.
